For SOAZ 22, a Melbourne-based French-Asian fusion café, we developed a refined visual identity that captures the essence of its cultural blend. The logo design draws inspiration from both minimalist aesthetics and classic elegance, resulting in a distinctive yet balanced mark.

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Complementing the brand, we crafted a cohesive suite of social media assets, including templates and curated content strategies, to elevate the café’s online presence and engage its growing community. The result is a brand that feels modern, warm, and authentically cross-cultural.